I’ve sparked the success of countless young creatives, turning their talents into triumphs, partnered with other visionary independent business leaders, overseen multi-million-dollar retail giants, and revolutionized the independent entertainment scene.
"The Music & Entertainment business, can simply be described as a process of making money off of the value and emotional attachment people find in other peoples' creativity" - $osa
HOW CAN I HELP YOU?
When I first got involved in the music & entertainment business and industry, no one shared information. It was as if everything was a big secret, or people pretended to know what they were talking about; I hated this! And it is becasue of this experience why today I love mentoring and helping creative minds in music & entertainment.
SALES LEADERSHIP
I have achieved significant success in several retail sales leadership roles, consistently driving results through strategic leadership and a deep understanding of customer needs. My ability to inspire and manage teams has resulted in increased sales, improved customer satisfaction, and operational excellence. By fostering a positive work culture, setting clear goals, and implementing effective sales strategies, I have consistently exceeded targets and contributed to the overall growth and success of many multi-million dollar retail companies.
TALENT DEVELOPMENT
In my experience as both a music and entertainment entrepreneur and a retail sales leader, I’ve had the privilege of developing and mentoring many talented individuals throughout their careers. I’ve always been passionate about identifying potential in people and helping them refine their skills, whether they’re artists in the music industry or team members in a retail setting. Through coaching, guidance, and providing growth opportunities, I’ve watched many individuals not only succeed but also thrive in their respective fields. It’s been incredibly rewarding to see how my leadership has helped to shape many careers.
MUSIC BUSINESS
As a music and entertainment entrepreneur, my journey has been shaped by the invaluable knowledge I’ve gained from working closely with young, talented individuals. Running an independent record label has allowed me to mentor emerging artists, helping them navigate the complexities of the industry while nurturing their creativity. The experience of guiding them has deepened my understanding of both the artistic and business sides of music. I’ve had the opportunity to execute innovative business deals, from unique distribution strategies to partnerships that have amplified our reach.
Abdel 'Sosa' Russell's remarkable journey from retail sales management to the founding of MVB Entertainment is a testament to his relentless dedication and entrepreneurial spirit. After nearly two decades of excelling in sales leadership roles in the retail industry, Sosa channeled his hard-earned savings and invaluable business acumen into launching MVB Entertainment in 2005.
MY AUDIOBOOKS
LEARN FROM MY MISTAKES. GAIN INSIGHT FROM MY EXPERIENCE AS AN ENTERTAINMENT ENTREPRENEUR